Name: Social Media Theory and Communications Practice (en Inglés)
SKU: 55657530
Price: 141.63 USD
Availability: InStock
Author: Whitney Lehmann

portada Social Media Theory and Communications Practice (en Inglés)

Social Media Theory and Communications Practice (en Inglés)

Formato

Libro Físico

Editorial

Taylor & Francis 2023-07-31, London,

Autor

Whitney Lehmann

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9781032186832

Social Media Theory and Communications Practice (en Inglés)

Whitney Lehmann (Autor) · Taylor & Francis 2023-07-31, London, · Tapa Dura

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Reseña del libro "Social Media Theory and Communications Practice (en Inglés)"

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises.This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations.Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.