Name: Social Sector Communication (en Inglés)
Price: 157.32 USD
Availability: InStock
Author: Jaishri Jethwaney
ISBN: 9781032859484

portada Social Sector Communication (en Inglés)

Formato

Libro Físico

Editorial

Routledge India

Autor

Jaishri Jethwaney

Idioma

Inglés

N° páginas

222

Encuadernación

Tapa Dura

ISBN13

9781032859484

N° edición

Social Sector Communication (en Inglés)

Jaishri Jethwaney (Autor) · Routledge India · Tapa Dura

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Reseña del libro "Social Sector Communication (en Inglés)"

Communication, advocacy, and outreach are germane to the success of any organisation working in the social sector. This book provides a robust conceptual framework that is required to understand the demands of the sector and suggests strategies and tools for those engaged in social sector communication.This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India but also provides an understanding of various skills and approaches required in communication including social marketing, media advocacy, social mobilisation, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers suggestions on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental programme goals. This revised edition discusses the different perspectives of NGOs and programme implementers and helps in understanding the corporate-NGO interface vis-à-vis CSR projects.This book will be useful to students of social work, business, and management preparing for roles in social enterprises. It will also be of use to working professionals in the social sector.