Name: Statistical Models in Consumer Behavior (en Inglés)
SKU: 59024331
Price: 83.85 USD
Availability: InStock
Author: Kumaraswamy, Kandukuri ; Bhatra Charyulu, Nallani Chakravarthula
ISBN: 9786206152408

portada Statistical Models in Consumer Behavior (en Inglés)

Statistical Models in Consumer Behavior (en Inglés)

Formato

Libro Físico

Autor

Kandukuri Kumaraswamy

Nallani Chakravarthula Bhatra Charyulu

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.6 cm

Peso

0.15 kg.

ISBN13

9786206152408

Categorías

Probabilidad y estadística

Statistical Models in Consumer Behavior (en Inglés)

Kandukuri Kumaraswamy (Autor) · Nallani Chakravarthula Bhatra Charyulu (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Statistical Models in Consumer Behavior (en Inglés)"

This book narrates the detailed review on stochastic behavior of repeated purchasers and made an attempt to compare expected number of repeated purchase consumers for the experimental data. A new compound distribution with Poisson and Weibull distributions for studying the consumer behavior is presented. It's parameters and properties are derived. It can be used for studying the consumer behavioral distribution for varying. Further, this book emphasizes on the brand performance indicators of the Dirichlet model are used to construct a more detailed statistical model for the transition probability matrix, and this model is used to investigate Markovian characteristics. The least square principle is used to estimate the transition model parameters. The stationary probabilities are derived for each state of the Markov chain and analysis is illustrated with an example and also a detailed outline construction of Hidden Markov model is exhibited to capture the relationships, and quantifying the the consumer dynamic attitudes. The transition probability matrices derived with considering the prime factors which influence the consumer behavior with the help of two brands case.