Name: Strategic Communication: Campaign Planning (en Inglés)
SKU: 52095119
Price: 207.47 USD
Availability: InStock
Author: James Mahoney

portada Strategic Communication: Campaign Planning (en Inglés)

Strategic Communication: Campaign Planning (en Inglés)

Formato

Libro Físico

Editorial

Oup Australia & New Zealand

Autor

James Mahoney

Año

2016

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Blanda

ISBN13

9780190303761

N° edición

Categorías

Comunicación y presentación empresarial

Strategic Communication: Campaign Planning (en Inglés)

James Mahoney (Autor) · Oup Australia & New Zealand · Tapa Blanda

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Reseña del libro "Strategic Communication: Campaign Planning (en Inglés)"

Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.