Name: Strategic Communication in Governance (en Inglés)
SKU: 63939764
Price: 74.41 USD
Availability: InStock
Author: Daniel Chile
ISBN: 9786204739700

portada Strategic Communication in Governance (en Inglés)

Strategic Communication in Governance (en Inglés)

Formato

Libro Físico

Editorial

Lap Lambert Academic Publishing

Autor

Daniel Chile

Idioma

Inglés

N° páginas

116

Encuadernación

Tapa Blanda

ISBN13

9786204739700

Strategic Communication in Governance (en Inglés)

Daniel Chile (Autor) · Lap Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Strategic Communication in Governance (en Inglés)"

Strategic Communication in Governance highlights the pivotal role of communication in fostering transparency, trust, and participation in governance. It explores how strategic communication bridges the gap between governments and citizens, shaping public policies and perceptions. The book is structured into three parts: The first part delves into the theoretical foundations of strategic communication, emphasizing its importance in agenda-setting, crisis management, and public engagement. The second part examines communication tools and platforms, from traditional media to digital technologies, using case studies to showcase successful applications in policy promotion and citizen interaction. The final section addresses challenges like misinformation and resource constraints, offering solutions such as integrating emerging technologies like AI and social media analytics.This book emphasizes ethical, inclusive, and equitable communication practices, offering valuable insights for policymakers, public relations practitioners, and academics. With practical examples and forward-looking strategies, it equips readers to harness communication for effective and responsive governance.