Name: Strategic Design: 8 Essential Practices Every Strategic Designer Must Master (en Inglés)
SKU: 48552217
Price: 42.05 USD
Availability: InStock
Author: Giulia Calabretta; Gerda Gemser; Ingo Karpen
ISBN: 9789063694456

portada Strategic Design: 8 Essential Practices Every Strategic Designer Must Master (en Inglés)

Strategic Design: 8 Essential Practices Every Strategic Designer Must Master (en Inglés)

Formato

Libro Físico

Editorial

Bis Publishers

Autor

Giulia Calabretta; Gerda Gemser; Ingo Karpen

Año

2016

Idioma

Inglés

N° páginas

228

Encuadernación

Tapa Blanda

ISBN13

9789063694456

Categorías

Diseño de productos

Strategic Design: 8 Essential Practices Every Strategic Designer Must Master (en Inglés)

Giulia Calabretta; Gerda Gemser; Ingo Karpen (Autor) · Bis Publishers · Tapa Blanda

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Reseña del libro "Strategic Design: 8 Essential Practices Every Strategic Designer Must Master (en Inglés)"

Design professionals’ in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. Their rol is growing towards a more strategic one. In order to effectively play this role, design professionals need to master a set of strategic practices – i.e., routinized actions and ways of working. However, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects.This book introduces eight strategic design practices. These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools.