Name: Strategic Digital Transformation. Theory and Practice
SKU: 64760214
Price: 174.44 USD
Availability: InStock
Author: Johan P. Lindeque;Marc K. Peter

portada Strategic Digital Transformation. Theory and Practice

Strategic Digital Transformation. Theory and Practice

Formato

Libro Físico

Editorial

Sage Publications Ltd

Autor

Johan P. Lindeque;Marc K. Peter

Año

2025

N° páginas

408

Encuadernación

Tapa Dura

Dimensiones

24.6x18.9 cm

ISBN13

9781529691566

Strategic Digital Transformation. Theory and Practice

Johan P. Lindeque;Marc K. Peter (Autor) · Sage Publications Ltd · Tapa Dura

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Reseña del libro "Strategic Digital Transformation. Theory and Practice"

Offers students a learning experience rooted in academic knowledge and supported by a comprehensive, practice-oriented digital transformation methodology which can be applied in their future careers.

This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors’ own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage.

With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.