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Survival of the Kindest: How Companies Like Yours can Save the World (en Inglés)
David J Lockett (Autor)
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Survival of the Kindest: How Companies Like Yours can Save the World (en Inglés) - David J Lockett
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Reseña del libro "Survival of the Kindest: How Companies Like Yours can Save the World (en Inglés)"
From a global pandemic and rising poverty rates to political polarization and rising seas, we live in a time of perpetual crisis. Few might think corporations could be the ones to save us. But who is more equipped with the resources needed to face all-encompassing disaster, whether it be climate change, gun violence or the widening chasm of wealth disparity?Survival of the Kindest is a blueprint for transforming corporate social responsibility through what author David Lockett terms "evolutionary driven kindness." Lockett inspiringly argues that profit-driven businesses, more so than governments, have the ability to alleviate our greatest social ills and the responsibility to rise to the challenge. Contrary to what some may believe, it can even serve the corporate bottom line. From his experience building a domestic abuse shelter and involvement in designing and delivering restorative justice and innovative life coaching programs for at-risk youth, Lockett, a successful entrepreneur, understands how scaling social programs can transform the world. Working with a treasure trove of real-life examples, including Alcoholics Anonymous and outdoor clothing company Patagonia, he demonstrates how the same principles that drive business profitability are precisely what will make social programs exponentially more accessible, equitable and successful.Ambitious, original, and provocative, Survival of the Kindest is sure to become a groundbreaking contribution to business literature as the catalyst for the corporate kindness revolution.
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