Name: Sustainability Marketing. A Global Perspective (en Inglés)
SKU: 64689304
Price: 77.14 USD
Availability: InStock
Author: Frank-Martin Belz;Naz Onel;Ken Peattie

portada Sustainability Marketing. A Global Perspective (en Inglés)

Sustainability Marketing. A Global Perspective (en Inglés)

Formato

Libro Físico

Editorial

John Wiley & Sons Inc

Autor

Frank-Martin Belz;Naz Onel;Ken Peattie

Año

2025

Idioma

Inglés

N° páginas

384

Encuadernación

Tapa Blanda

Dimensiones

23.5x18.7x2.3 cm

ISBN13

9781394288946

Sustainability Marketing. A Global Perspective (en Inglés)

Frank-Martin Belz;Naz Onel;Ken Peattie (Autor) · John Wiley & Sons Inc · Tapa Blanda

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Reseña del libro "Sustainability Marketing. A Global Perspective (en Inglés)"

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\nEQUIPS THE NEXT GENERATION OF MARKETERS WITH THE CRITICAL SKILLS AND ETHICAL MINDSET TO LEAD IN A TIME OF UNPRECEDENTED CHANGE Since its first publication in 2009, Sustainability Marketing has set the standard for how marketers can respond to global environmental and social challenges. Now in its third edition, this award-winning text remains a definitive resource in the field—blending rigorous theory, diverse global examples, and actionable strategy. Sustainability Marketing offers a comprehensive, structured, and deeply insightful guide to integrating social, environmental, and ethical concerns into modern marketing strategies, delivering both theoretical depth and practical tools to help students and practitioners alike navigate the evolving sustainability landscape. With a fresh emphasis on global challenges, digital transformation, and circular economy principles, the third edition reflects the latest research, real-world case studies, and pressing debates in the field. Covering a wide range of key topics, from rethinking the sustainability marketing mix to navigating the ethical tensions of brand activism, the authors provide a compelling blueprint for building marketing strategies that drive innovation, strengthen brand trust, and contribute meaningfully to sustainable development. Sustainability Marketing: A Global Perspective, Third Edition, is essential reading for advanced students exploring the future of responsible business, educators integrating sustainability into their curriculum, and marketing professionals looking to align strategy with purpose and contribute to a more sustainable and equitable world.