Name: Tacit Knowledge Augmented CRM Systems (en Inglés)
SKU: 50633424
Price: 34.74 USD
Availability: InStock
Author: Abdul Basit

portada Tacit Knowledge Augmented CRM Systems (en Inglés)

Tacit Knowledge Augmented CRM Systems (en Inglés)

Formato

Libro Físico

Editorial

LAP Lambert Academic Publishing Mai 2018

Autor

Abdul Basit

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9786139830794

Tacit Knowledge Augmented CRM Systems (en Inglés)

Abdul Basit (Autor) · LAP Lambert Academic Publishing Mai 2018 · Tapa Blanda

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Reseña del libro "Tacit Knowledge Augmented CRM Systems (en Inglés)"

Customer Relationship Management (CRM) is a philosophy that can be translated into a strategy. This book provides a comprehensive and balanced review on CRM, Knowledge Management (KM) especially that of Tacit Knowledge (TK), Marketing and Relationship marketing. An insight in the core components of CRM systems leading to inclusion of TK can bring better understanding of marketing functioning. This understanding results in better decisions. After critical review of literature and studying CRM models, their components and limitations, a knowledge-enabled strategic CRM model has been conceived and presented which provides the framework and present an outline for successful implementation of CRM systems This study is unique in many perspectives: 1. Integrating TK in CRM systems is the first effort in CRM domain. 2. It provides the mechanism for institutionalizing knowledge. 3. It suggests the way how to diffuse and share of TK across the different departments. 4. It Explores how to create and effective use of knowledge can be helpful for top management in making strategic marketing decision.