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The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand (en Inglés)
Young, Mark; Hardy, Benjamin (Autor)
·
Legacy Launch Pad Publishing
· Tapa Blanda
The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand (en Inglés) - Young, Mark; Hardy, Benjamin
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Reseña del libro "The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand (en Inglés)"
What would you do if you knew you would not fail? If you are in the consumer-packaged goods industry, The 27 Unbreakable Rules is the closest thing to a success guarantee. Dr. Mark Young has a 30+ year track record of CPG success and is unmatched when it comes to building successful consumer brands.In The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand, Young draws on decades of brand advertising and product-launch experience to lay out a proven path to building a $100M+ CPG brand.Distilling the retail principles of success into a clear roadmap, Young covers everything from creating products customers truly want to smart business planning and strategy, investment decisions, retail partnerships and brand-building that keeps consumers returning.A must-have for founders, entrepreneurs and marketing executives committed to succeeding, The 27 Unbreakable Rules provides an essential guide that should be on the desk of anyone starting up or scaling a business in the consumer-packaged goods space.
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