This book presents an overview of the vast landscape of artificial intelligence (AI) in the media industry, more specifically in the audiovisual sector.Readers are guided through the fundamental pillars of AI, from machine learning algorithms to advanced neural networks, revealing the technological foundations that drive innovation in the field of communication and media. The possibilities of AI in this area are explored and discussed with real case studies. The bookhighlights not only the technological developments, but also the ethical dilemmas that arise. From privacy issues to equity in access to education, the book provides a comprehensive view of the challenges that must be addressed to ensure the ethical and sustainable development of artificial intelligence. Altogether, this book illuminates how AI continues to transform the way we communicate, learn, and relate to technology.