Name: The Art in Marketing. Why we need less science and more art in marketing
Price: 17.93 USD
Availability: InStock
Author: Anthony Tasgal
ISBN: 9781917391610

portada The Art in Marketing. Why we need less science and more art in marketing

The Art in Marketing. Why we need less science and more art in marketing

Formato

Libro Físico

Editorial

LID Publishing

Autor

Anthony Tasgal

Año

2026

N° páginas

160

Encuadernación

Tapa Blanda

Dimensiones

18.00 x 12.00 cm

ISBN13

9781917391610

The Art in Marketing. Why we need less science and more art in marketing

Anthony Tasgal (Autor) · LID Publishing · Tapa Blanda

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Reseña del libro "The Art in Marketing. Why we need less science and more art in marketing"

This timely book challenges the prevailing notion that marketing is, or should be, a purely scientific discipline. Drawing inspiration from Germaine Greer's assertion that "Marketing is the art-form of the 20th century," Tasgal argues that marketing's relentless pursuit of scientific rigor – particularly its emulation of physics with its emphasis on universal laws, reductionism, and "arithmocracy" – has stifled its inherent artistic and cultural essence. Tasgal issues a powerful rallying cry to marketers and communicators, urging them to reclaim creativity from the margins to which it has been relegated and re-integrate it into the core of their practice. He provocatively asks why creativity was cordoned off and assigned to a select group of "creatives," rather than being seen as fundamental to all marketing endeavour’s. The Art in Marketing Book offers a compelling path to heal the artificial divide between science and art in marketing, demonstrating how a deliberate shift back towards an art-centric approach can unlock greater saliency, differentiation, creativity, and profound insight for brands in today's complex marketplace.