Name: The Digital Economy (en Inglés)
Price: 99.45 USD
Availability: InStock
Author: Jordan, Tim
ISBN: 9781509517558

Formato

Libro Físico

Autor

Tim Jordan

Editorial

Polity Press

Año

2020

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Dura

Dimensiones

23.1 x 15.5 x 2.3 cm

Peso

0.41 kg.

ISBN13

9781509517558

N° edición

Categorías

Estudios sobre medios
Tecnología de la información: cuestiones generales

The Digital Economy (en Inglés)

Tim Jordan (Autor) · Polity Press · Tapa Dura

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Reseña del libro "The Digital Economy (en Inglés)"

Boasting trillion-dollar companies, the digital economy profits from our emotions, our relationships with each other, and the ways we interact with the world. In this timely book, Tim Jordan deftly explores the workings of the digital economy. He discusses the hype and significance surrounding its activities and practices in order to outline important concepts, theory, and policy questions. Through a variety of in-depth case studies, he examines the areas of search, social media, service providers, free economic activity, and digital gaming. Companies discussed include Google, Baidu, Uber, Bitcoin, Wikipedia, Fortnight, and World of Warcraft. Jordan argues that the digital economy is not concerned primarily with selling products, but relies instead on creating communities that can be read by software and algorithms. Profit is then extracted through targeted advertising, subscriptions, misleading 'purchases', and service relations. The Digital Economy is an important reference for students and scholars getting to grips with this enormous contemporary phenomenon.