Name: The Evolution of new Markets (en Inglés)
SKU: 50136834
Price: 85.22 USD
Availability: InStock
Author: Paul Geroski
ISBN: 9780198814696

portada The Evolution of new Markets (en Inglés)

The Evolution of new Markets (en Inglés)

Formato

Libro Físico

Editorial

Oxford University Press

Autor

Paul Geroski

Año

2018

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Blanda

ISBN13

9780198814696

Categorías

Gestión de investigación y desarrollo

The Evolution of new Markets (en Inglés)

Paul Geroski (Autor) · Oxford University Press · Tapa Blanda

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Reseña del libro "The Evolution of new Markets (en Inglés)"

How do markets evolve? Why are some innovations picked up straightaway whilst others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? Paul Geroski is a leading economist who has taught economics to business school students, managers, and executives at the London Business School. In this book he explains in a refreshingly clear style how markets develop. In particular he stresses how the early evolution of markets can significantly shape their later development and structure. His purpose is to show how a good grasp of economics can improve managers' business and investment decisions. Whilst using the development of the Internet as a case in point, Geroski also refers to other sectors and products, for example cars, television, mobile phones, and personal computers. This short book is an ideal introduction for managers, MBA students, and the general reader wanting to understand how markets evolve.