Name: The Facebook Instant Articles Business Model (en Inglés)
SKU: 56594667
Price: 18.50 USD
Availability: InStock
Author: Dra. Lilian Cristina Monteiro França

portada The Facebook Instant Articles Business Model (en Inglés)

The Facebook Instant Articles Business Model (en Inglés)

Formato

Libro Físico

Editorial

Editora Criação

Autor

Dra. Lilian Cristina Monteiro França

Idioma

Inglés

N° páginas

ISBN13

9786580067794

Editado en

Brasil

The Facebook Instant Articles Business Model (en Inglés)

Dra. Lilian Cristina Monteiro França (Autor) · Editora Criação · Libro Físico

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Reseña del libro "The Facebook Instant Articles Business Model (en Inglés)"

When Facebook launched Instant Articles (IA), some experts said they would be the alternative to all the anxieties of traditional journalism, since the crisis generated by the loss of space for social networks increased the number of closed vehicles, closed print editions, and layoffs of professionals. The reality shows that this did not happen.But the crisis faced by the news industry, and by a still shapeless but potentially powerful news industry, cannot do without all the alternatives capable of recovering the sector s profitability and expanding the access of a layer of the public that never reallygained accessto the printed newspapers, jumping fromword of mouthto radio and TV news stations and, later, quickly, to social network.In this book, I will present an overview of the main functionalities of IA, the problems and unfolding of its implementation process for the journalistic industry, as well as a brief study about its employment by The New York Times and Facebook itself.The book s structure will be divided into three blocks: business models, the Facebook Instant Articles model, and finally mediamorphosis and engagement.