portada The Global Marketing (en Inglés)

Formato

Libro Físico

Autor

Sixbert Sangwa

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.3 cm

Peso

0.10 kg.

ISBN13

9786200297266

Categorías

Gestión de la producción y control de calidad

The Global Marketing (en Inglés)

Sixbert Sangwa (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "The Global Marketing (en Inglés)"

The globalization of the current market places many new demands on the marketing specialist. Not only do important decisions need to be made about which markets and segments of countries to participate in and which entry modes to use, but a marketing professional must also contribute to the formulation of marketing strategies for these countries and to coordinating their implementation. The first chapter of this report presents the strategic concepts of marketing, the goals and principles of global marketing and the relevant strategies. In the second chapter, we analyze the global marketing environment by focusing on the economic, social, political and technological factors to consider before the business becomes globalized. While the third chapter shows how to improve business innovation in the global market, the forth chapter deals with different techniques for conducting an international market research, improving marketing communication and determining the attractive country. The second part uses Amazon as a case study organization to criticize the statement: "The best marketing strategies aren't top down, they're outside in, starting with the customers' needs and wants"