Name: The Honest Persuaders (paperback) (en Inglés)
SKU: 57831704
Price: 28.07 USD
Availability: InStock
Author: Bunyard, John
ISBN: 9781446194430

portada The Honest Persuaders (paperback) (en Inglés)

The Honest Persuaders (paperback) (en Inglés)

Formato

Libro Físico

Autor

John Bunyard

Editorial

Lulu.com

Idioma

Inglés

N° páginas

200

Encuadernación

Tapa Blanda

Dimensiones

23.4x15.6x1.1 cm

Peso

0.29 kg.

ISBN13

9781446194430

Categorías

Empresa y gestión

The Honest Persuaders (paperback) (en Inglés)

John Bunyard (Autor) · Lulu.com · Tapa Blanda

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Reseña del libro "The Honest Persuaders (paperback) (en Inglés)"

What do businesses do now that marketing, depended on for decades to promote growth, has been exposed as a weak force? Finding their theoretical credentials under scrutiny, marketing 'experts' are racing to publicise their new wares. But these are the dying groans of dinosaurs. For business, there is better news: the warm-blooded creatures fit to survive already exist. In 'The Honest Persuaders', John Bunyard draws on 30 years at the heart of business to relate how he took experimental evidence on to create a new model built not on spin but on demonstrable truth. Already the basis of extraordinary market-place results, it has been now vindicated by experimentally based breakthroughs in neuroscience, specifically concerning the importance of the dopamine reward system. With the benefit of new technologies and business-minded scientists, the means are available to all businesses to create new customer relationships based not on hyperbole and deception but simple veracity.