Formato

Libro Físico

Autor

Shelley Vishwajeet

Editorial

Rupa Publications India Pvt Ltd

Idioma

Inglés

N° páginas

226

Encuadernación

Tapa Dura

Dimensiones

21.6x14x1.4 cm

Peso

0.39 kg.

ISBN13

9789353043551

Categorías

Ficción: general y literaria

The Indigo Story (en Inglés)

Shelley Vishwajeet (Autor) · Rupa Publications India Pvt Ltd · Tapa Dura

Libro Nuevo Importado

Envío: 15 a 22 días háb.

$ 75.81$ 37.90

-50%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Última Unidad

$ 37.90

Llega entre el 14 Sep y el 25 Sep a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "The Indigo Story (en Inglés)"

The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company's formative years as a fearless start-up and its evolution into one of India's most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors, and proved the doomsday predictors wrong in double-quick time. So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled? Uncover all this and much more in this captivating book.