Name: The Murdoch Method: Notes on Running a Media Empire (en Inglés)
Price: 22.60 USD
Availability: InStock
Author: Irwin Stelzer
ISBN: 9781786494016

portada The Murdoch Method: Notes on Running a Media Empire (en Inglés)

Formato

Libro Físico

Editorial

Atlantic Books

Autor

Irwin Stelzer

Año

2019

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Blanda

ISBN13

9781786494016

The Murdoch Method: Notes on Running a Media Empire (en Inglés)

Irwin Stelzer (Autor) · Atlantic Books · Tapa Blanda

Libro Físico

$ 22.60

$ 34.76

Ahorras: $ 12.17

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "The Murdoch Method: Notes on Running a Media Empire (en Inglés)"

Rupert Murdoch is one of the most notorious and successful businessmen of our age. Now, for the first time, an insider within the Murdoch empire reveals the formidable method behind the man. Irwin Stelzer, an adviser to Murdoch for 35 years reveals what makes Rupert tick and how he grew from humble beginnings as the owner of an Adelaide newspaper, to becoming the head of a globe-circling enterprise worth over $50 billion. But this isn't just a straight-forward business memoir. Rather, Stelzer explores what makes Murdoch so unique: whether that be down to his love of taking risks, his mistrust of the establishment, or his unconventional management style. Revealing what really happened during Murdoch's most infamous moments, Stelzer examines how Murdoch navigated both his success and his failures: including his tussles with regulators, his doomed foray into social media, his victories over trade unions, and how he handled the fallout of the News of the World phone-hacking scandal. Venerated, despised, admired and mistrusted, Murdoch has left an indelible imprint on the world of business, media, and politics. Read this engrossing account to find out how he did it.