Name: The Myth and Propaganda of Black Buying Power (en Inglés)
Price: 56.66 USD
Availability: InStock
Author: Jared A. Ball
ISBN: 9783031265501

portada The Myth and Propaganda of Black Buying Power (en Inglés)

The Myth and Propaganda of Black Buying Power (en Inglés)

Formato

Libro Físico

Editorial

Springer Nature B.V.

Autor

Jared A. Ball

Año

2023

Idioma

Inglés

N° páginas

156

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 cm

ISBN13

9783031265501

The Myth and Propaganda of Black Buying Power (en Inglés)

Jared A. Ball (Autor) · Springer Nature B.V. · Tapa Blanda

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Reseña del libro "The Myth and Propaganda of Black Buying Power (en Inglés)"

The second edition of this Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while "buying power" is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America. A new foreword by Dr. Darrick Hamilton, Henry Cohen Professor of Economics and Urban Policy at the New School (in New York, USA), and a new chapter on cryptocurrencies are included in this new edition.