Name: The Next Marketing: From Molecule to Mindset (en Inglés)
SKU: 67161991
Price: 22.17 USD
Availability: InStock
Author: Harshit Jain

portada The Next Marketing: From Molecule to Mindset (en Inglés)

The Next Marketing: From Molecule to Mindset (en Inglés)

Formato

Libro Físico

Editorial

Advantage Media

Autor

Harshit Jain

Año

2026

Idioma

Inglés

N° páginas

200

Encuadernación

Tapa Blanda

Dimensiones

22.86x15.24 cm

ISBN13

9798897010226

The Next Marketing: From Molecule to Mindset (en Inglés)

Harshit Jain (Autor) · Advantage Media · Tapa Blanda

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Reseña del libro "The Next Marketing: From Molecule to Mindset (en Inglés)"

In an era where physicians face overwhelming information overload and cognitive scarcity, traditional marketing approaches are failing. Healthcare professionals spend six hours daily navigating digital systems, and many of them feel overwhelmed by promotional content. The solution? Nudges.

The Next Marketing reveals how behavioral science is transforming pharmaceutical marketing and healthcare delivery. Author Harshit Jain, MD—physician, entrepreneur, and founder of the world's first physician-only programmatic marketing network—demonstrates how subtle, strategically timed interventions can guide clinical decisions without compromising physician autonomy.

This groundbreaking book shows you how to:
Embed nudges within EHR systems and clinical workflows Reduce physician burnout while improving patient outcomes Leverage behavioral economics principles for ethical, compliant engagement Implement real-time interventions for affordability, clinical trials, and treatment decisions
Featuring the Immunity Charm campaign that won India its first Cannes Lions Grand Prix for Good, insights from Cass Sunstein's foundational nudge research, and practical applications from leading healthcare platforms worldwide, this essential guide provides marketers, healthcare leaders, and innovators with a roadmap for creating meaningful impact—one nudge at a time.