Name: The Public Relations Handbook (Media Practice) (en Inglés)
SKU: 55641742
Price: 141.63 USD
Availability: InStock
Author: Alison Theaker

portada The Public Relations Handbook (Media Practice) (en Inglés)

The Public Relations Handbook (Media Practice) (en Inglés)

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Alison Theaker

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9780367278908

N° edición

0006

The Public Relations Handbook (Media Practice) (en Inglés)

Alison Theaker (Autor) · Routledge Chapman Hall · Tapa Dura

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Reseña del libro "The Public Relations Handbook (Media Practice) (en Inglés)"

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats' and Dogs' Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.