portada The Reader's Brain: How Neuroscience Can Make You a Better Writer (en Inglés)

The Reader's Brain: How Neuroscience Can Make You a Better Writer (en Inglés)

Formato

Libro Físico

Autor

Yellowlees Douglas

Editorial

Cambridge University Press

Idioma

Inglés

Encuadernación

Tapa Dura

Dimensiones

20.1x13.7x1.5 cm

Peso

0.36 kg.

ISBN13

9781107100398

Categorías

Cognición y psicología cognitiva

The Reader's Brain: How Neuroscience Can Make You a Better Writer (en Inglés)

Yellowlees Douglas (Autor) · Cambridge University Press · Tapa Dura

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Reseña del libro "The Reader's Brain: How Neuroscience Can Make You a Better Writer (en Inglés)"

Have you ever found yourself re-reading the same sentence four or five times and thought 'I should get more sleep'? Are you clueless as to why one paragraph just seems to 'flow' while you simply can't recall the contents of another? Guess what: you are not alone. Even the best writers fail to grasp why their writing works. The Reader's Brain is the first science-based guide to writing, employing cutting-edge research on how our minds process written language, to ensure your writing can be read quickly, assimilated easily, and recalled precisely - exactly what we need to transform anyone into a highly effective writer. Using the 5Cs - clarity, continuity, coherence, concision, and cadence - this book combines irreverent humour with easy-to-follow principles that will make readers perceive your sentences, paragraphs, and documents to be clear, concise, and effective.