Name: The Rules of Public Relations: Legal and Ethical Issues in Contemporary Practice (en Inglés)
Price: 119.35 USD
Availability: InStock
Author: Myers, Cayce
ISBN: 9781538186046

portada The Rules of Public Relations: Legal and Ethical Issues in Contemporary Practice (en Inglés)

The Rules of Public Relations: Legal and Ethical Issues in Contemporary Practice (en Inglés)

Formato

Libro Físico

Autor

Cayce Myers

Editorial

Rowman & Littlefield Publishers

Idioma

Inglés

N° páginas

254

Encuadernación

Tapa Dura

ISBN13

9781538186046

Categorías

Estudios de comunicación
Estudios sobre los medios: periodismo
Relaciones públicas
Noticias y periodismo

The Rules of Public Relations: Legal and Ethical Issues in Contemporary Practice (en Inglés)

Cayce Myers (Autor) · Rowman & Littlefield Publishers · Tapa Dura

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Reseña del libro "The Rules of Public Relations: Legal and Ethical Issues in Contemporary Practice (en Inglés)"

In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today's PR practitioners. From the rise of social media giants and brand influencers to the intricacies of intellectual property, consumer reviews, and the looming presence of artificial intelligence, the legal and ethical terrain of public relations is vast and nuanced.Structured thematically, chapters of this book address critical comparisons such as law versus ethics and PR practitioners versus lawyers, offering clarity on how these sometimes overlapping domains affect the industry. The book also discusses the importance of transparency and reputation management in the context of privacy, and intellectual property.Each chapter culminates in a unique section that views legal issues through an ethical lens, proposing inventive resolutions to some of the most timely and challenging problems in public relations today. Readers are left not just understanding but anticipating how legal trends may shape the industry in the 2020s and beyond.For anyone involved in the craft of public relations--whether a student stepping into the field or a professional steering through the complexities of modern media--this book is a pivotal resource, offering the foresight and knowledge to not just survive but thrive in the legal reality of contemporary public relations.