Name: The Trend Forecaster's Handbook: Second Edition (en Inglés)
SKU: 51978878
Price: 43.46 USD
Availability: InStock
Author: Martin Raymond

portada The Trend Forecaster's Handbook: Second Edition (en Inglés)

The Trend Forecaster's Handbook: Second Edition (en Inglés)

Formato

Libro Físico

Editorial

Laurence King Publishing

Autor

Martin Raymond

Año

2019

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Blanda

ISBN13

9781786273840

The Trend Forecaster's Handbook: Second Edition (en Inglés)

Martin Raymond (Autor) · Laurence King Publishing · Tapa Blanda

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Reseña del libro "The Trend Forecaster's Handbook: Second Edition (en Inglés)"

Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow’s consumers.