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THE WEWORK ILLUSION (en Inglés)
Cole Osborne (Autor)
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Independently published
· Libro Físico
THE WEWORK ILLUSION (en Inglés) - Cole Osborne
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Reseña del libro "THE WEWORK ILLUSION (en Inglés)"
$47 billion. Then, in six weeks, almost nothing.Adam Neumann didn't invent office space. He didn't invent subletting it, either - a modest Brooklyn landlord had already proven the model on a single underused floor. What Neumann invented was the story: a "capitalist kibbutz" that would elevate the world's consciousness, one shared desk at a time. Investors believed him. Wall Street's biggest banks competed to see who could believe him hardest, floating valuations as high as a hundred billion dollars for a company that, stripped of the mission talk, was still just paying rent on buildings and hoping enough freelancers showed up to cover it.For a decade, nobody with the power to stop it did. A board approved trademark payments to the founder's own holding company. A lead investor handed him tens of billions of dollars and told him to be crazier. A wife's role in choosing his successor was written into the paperwork without anyone objecting out loud. Then WeWork filed to go public - and the same story that had raised a fortune in private finally had to survive being read by strangers.It didn't survive six weeks.The WeWork Illusion reconstructs, in granular and often absurd detail, how a real estate company convinced the world it was something else entirely - and what it cost the employees, landlords, and believers left holding the difference once the story ran out of road. The founder walked away rich. Almost no one else did.The desks were real. The forty-seven billion dollars never was.
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