Name: Thrive: Mastering E-Commerce the African way (en Inglés)
SKU: 63489012
Price: 54.99 USD
Availability: InStock
Author: Uzo Uchenna,Umeh Elo,Akanmu Olu

portada Thrive: Mastering E-Commerce the African way (en Inglés)

Thrive: Mastering E-Commerce the African way (en Inglés)

Formato

Libro Físico

Editorial

Pan-Atlantic University Press

Autor

Uzo Uchenna,Umeh Elo,Akanmu Olu

Idioma

Inglés

N° páginas

394

Encuadernación

Tapa Blanda

ISBN13

9789786081793

Thrive: Mastering E-Commerce the African way (en Inglés)

Uzo Uchenna,Umeh Elo,Akanmu Olu (Autor) · Pan-Atlantic University Press · Tapa Blanda

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Reseña del libro "Thrive: Mastering E-Commerce the African way (en Inglés)"

The idea for Thrive took root on Tuesday, March 19, 2024, during the maiden E-commerce and Payment Forum organised by the Lagos Business School's Africa Retail Academy. The forum, which brought together C-suite executives from leading e-commerce businesses across the continent, focused on "Scaling E-commerce in Africa: Intersection Issues in E-commerce, Payments, and Logistics." The high-level discussions that ensued highlighted the urgent need for a resource that could democratise the knowledge essential for e-commerce success in Africa. Thrive is the product of those conversations-a comprehensive guide to empowering businesses to thrive in Africa's unique market.. This book is intended for a broad audience, including business owners, entrepreneurs, industry leaders, policymakers, researchers, and anyone interested in the future of e-commerce in Africa. Whether you are just starting or looking to expand your existing operations, Thrive is designed to equip you with the knowledge and tools necessary to navigate the complexities of the African e-commerce landscape.