Name: Tracking Tourists: Movement and Mobility (Advances in Tourism Marketing) (en Inglés)
Price: 63.23 USD
Availability: InStock
Author: Dr Anne Hardy
ISBN: 9781911635390

portada Tracking Tourists: Movement and Mobility (Advances in Tourism Marketing) (en Inglés)

Tracking Tourists: Movement and Mobility (Advances in Tourism Marketing) (en Inglés)

Formato

Libro Físico

Editorial

Goodfellow Publishers Limited

Autor

Dr Anne Hardy

Año

2020

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

ISBN13

9781911635390

Tracking Tourists: Movement and Mobility (Advances in Tourism Marketing) (en Inglés)

Dr Anne Hardy (Autor) · Goodfellow Publishers Limited · Tapa Blanda

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Reseña del libro "Tracking Tourists: Movement and Mobility (Advances in Tourism Marketing) (en Inglés)"

Unlike previous texts that have focussed on migratory patterns of tourists and new mobilities in tourism, Tracking Tourists: Movement and mobility is the first text to address tourist movement in from a methodological angle in the post-digital era. It assesses how movement and migration has been recorded in the past, how it may be recorded and assessed now and the possibilities for exploring movement in the future. Using international case studies that are both current and historical, it explores the range of options that exist for assessing tourists’ movement, along with the relative merits of each method. It will give a special focus to new technologies that facilitate our understanding of movement, such as the use of big data, hashtag scraping, Wi-Fi tracking, farming data from mobile phone towers and cutting-edge GPS tracking. It discusses the positive and negative consequences of the use of these new technologies and tackles issues such as ethical dilemmas and future trends and technology needs. Tracking Tourists: Movement and mobility: * Serves as the definitive guide for understanding the methods involved in understanding tourist movements and tourist migration patterns’ * Uses international case studies from around the world, both current and historical to explore the range of options that exist. * Gives a special focus to new technologies that facilitate our understanding of movement.