portada trade promotion strategies (en Inglés)

Formato

Libro Físico

Autor

Claude Cellich

Editorial

Business Expert Press

Idioma

Inglés

N° páginas

175

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.2 cm

Peso

0.31 kg.

ISBN

1606492292

ISBN13

9781606492291

Categorías

Negocios internacionales
Ventas y marketing

trade promotion strategies (en Inglés)

Claude Cellich (Autor) · Business Expert Press · Tapa Blanda

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Reseña del libro "trade promotion strategies (en Inglés)"

New opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practices. Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with government assistance. In recent years, Trade Promotion Institutions have developed national strategies and new tools to support the business sector, helping enterprises to find new markets and trade opportunities. What are these national strategies, how are they designed and implemented? Special attention is given to evaluation tools created to assess results and provide justification for investment expenditures. Best practices will be considered and reviewed on the basis of selected countries having introduced innovative national trade promotion programs, such as Finland, Mauritius, Mexico, New Zealand and Singapore.