Name: Transition to Advanced Analytics: Get a Return on Your Analytics Investment (en Inglés)
SKU: 56113846
Price: 59.24 USD
Availability: InStock
Author: Jason Tan|Brian Ferris (Loyalty New Zealand Ltd)

portada Transition to Advanced Analytics: Get a Return on Your Analytics Investment (en Inglés)

Transition to Advanced Analytics: Get a Return on Your Analytics Investment (en Inglés)

Formato

Libro Físico

Editorial

Crc Press,

Autor

Jason Tan|Brian Ferris (Loyalty New Zealand Ltd)

Idioma

Inglés

N° páginas

160

Encuadernación

Tapa Blanda

ISBN13

9781032527543

N° edición

Transition to Advanced Analytics: Get a Return on Your Analytics Investment (en Inglés)

Jason Tan|Brian Ferris (Loyalty New Zealand Ltd) (Autor) · Crc Press, · Tapa Blanda

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Reseña del libro "Transition to Advanced Analytics: Get a Return on Your Analytics Investment (en Inglés)"

Amazon knows the products we're interested in and shows us more to boost the size of our shopping cart. Google Maps knows the best route to get from A to B and recommends it to get us there in the shortest possible time. Netflix knows the media we enjoy most and recommends more to boost streaming time. However, many companies still fall short with their data analytics practices.This book focuses on how to embed advanced analytics directly into daily business operations and complement an enterprise system. This book can guide you in how traditional industries like retailers, banks and insurers can utilise and develop advanced analytics complementing their enterprise systems while embedding advanced analytics directly to optimise revenue and customer experience. Detailed in this book is a world-class analytics application used by loyalty point providers, banks, insurers and leading retailers.The title also provides a step-by-step implementation framework for Chief Digital and Artificial Intelligence Offices to develop their advanced analytics capabilities in tandem with legacy IT systems.