Name: Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities (en Inglés)
Price: 180.58 USD
Availability: InStock
Author: Penalver, Elena Alcalde ; Santamaría Urbieta, Alexandra
ISBN: 9781799801481

portada Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities (en Inglés)

Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities (en Inglés)

Formato

Libro Físico

Autor

Alexandra Santamaría Urbieta

Editorial

Business Science Reference

Idioma

Inglés

N° páginas

204

Encuadernación

Tapa Blanda

Dimensiones

25.4 x 17.8 x 1.1 cm

Peso

0.36 kg.

ISBN13

9781799801481

Categorías

Traducción e interpretación
Comunicación y presentación empresarial
Industrias de la hostelería, el deporte, el ocio y el turismo

Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities (en Inglés)

Alexandra Santamaría Urbieta (Autor) · Business Science Reference · Tapa Blanda

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Reseña del libro "Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities (en Inglés)"

The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives. Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.