Name: Understanding New Media: Extending Marshall McLuhan (en Inglés)
SKU: 3901296
Price: 248.79 USD
Availability: InStock
Author: Logan, Robert K.
ISBN: 9781433111273

portada Understanding New Media: Extending Marshall McLuhan (en Inglés)

Understanding New Media: Extending Marshall McLuhan (en Inglés)

Formato

Libro Físico

Autor

Robert K. Logan

Editorial

Peter Lang Inc., International Academic Publi

Año

2010

Idioma

Inglés

N° páginas

389

Encuadernación

Tapa Dura

ISBN

1433111276

ISBN13

9781433111273

Categorías

Biografía: general
Estudios de comunicación
Estudios sobre medios

Understanding New Media: Extending Marshall McLuhan (en Inglés)

Robert K. Logan (Autor) · Peter Lang Inc., International Academic Publi · Tapa Dura

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Reseña del libro "Understanding New Media: Extending Marshall McLuhan (en Inglés)"

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a Global Village , making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression the medium is the message . These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the new media McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.