Name: Unlevel the Playing Field: The Biggest Mindshift in PPC History (en Inglés)
SKU: 56967441
Price: 34.13 USD
Availability: InStock
Author: Vallaeys, Frederick
ISBN: 9781544523347

portada Unlevel the Playing Field: The Biggest Mindshift in PPC History (en Inglés)

Unlevel the Playing Field: The Biggest Mindshift in PPC History (en Inglés)

Formato

Libro Físico

Autor

Frederick Vallaeys

Editorial

Modern Marketing Masters

Idioma

Inglés

N° páginas

262

Encuadernación

Tapa Dura

Dimensiones

21.6x14x1.9 cm

Peso

0.47 kg.

ISBN13

9781544523347

Categorías

Mercadeo en línea («online marketing»)
Inteligencia artificial

Unlevel the Playing Field: The Biggest Mindshift in PPC History (en Inglés)

Frederick Vallaeys (Autor) · Modern Marketing Masters · Tapa Dura

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Reseña del libro "Unlevel the Playing Field: The Biggest Mindshift in PPC History (en Inglés)"

Today's digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in?Your answers lie in automation layering. In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This follow-up to Frederick's first book dives into three key areas of search marketing-bidding, targeting, and messaging-to illustrate how automation layering can take your campaigns to the next level of profitability. Whether you're an agency or an in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself in the digital marketing crowd with a new path to increased sales, improved returns, and the opportunity to make ad platforms work for you.