Value Centric. The Proven Framework for How Modern Companies Transform and Win (en Inglés) - Dov Shenkman

Most companies are executing flawlessly... on the wrong strategy.

Markets are shifting faster than ever. AI is rewriting business models. Supply chains are volatile. Customers expect more while margins tighten. Yet most organizations still operate in silos-optimizing functions instead of maximizing value.

In today's hyper-connected, choice-abundant marketplace, this approach isn't just ineffective-it's dangerous.

The organizations that consistently outperform have discovered a different path: simultaneously optimizing customer value and business value.

Value Centric introduces a proven enterprise framework that transforms how modern companies plan, decide, and win.

Drawing on more than three decades of hands-on leadership across global enterprises, Dov Shenkman reveals how Value-Centric Integrated Business Planning (IBP) aligns strategy, finance, operations, and customer priorities into one unified value engine. This framework recognizes that the most profitable businesses operate in "mutual value zones" where delighting customers systematically generates superior business economics.

More than a process, it's a mindset that creates mutually beneficial relationships where both customers and companies consistently win-optimizing for outcomes that maximize value on both sides of the equation.

Inside, you'll discover how to:

Perfect for CEOs, founders, board members, executives, and transformation leaders-whether you're leading a global enterprise or a high-growth startup-Value Centric delivers the blueprint to align strategy with execution, scale intelligently, and deploy capital with discipline to outpace competitors in a complex world.

The Choice Is Yours
Continue optimizing internal metrics while hoping customers will appreciate your efforts-or transform your business around the intersection of customer value and business value, building a company that customers can't imagine living without while generating sustainable competitive returns.

The value revolution is already underway. The future belongs to companies that plan for mutual value. This book shows you how.