Name: Why Fonts Matter (en Inglés)
Price: 29.75 USD
Availability: InStock
Author: Hyndman, Sarah
ISBN: 9781584236313

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Formato

Libro Físico

Autor

Sarah Hyndman

Editorial

Gingko Press

Idioma

Inglés

N° páginas

144

Encuadernación

Tapa Blanda

Dimensiones

21.8 x 19.1 x 2.0 cm

Peso

0.50 kg.

ISBN13

9781584236313

Categorías

Tipografías y rotulación

Why Fonts Matter (en Inglés)

Sarah Hyndman (Autor) · Gingko Press · Tapa Blanda

Libro Nuevo Origen: Ecuador

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Reseña del libro "Why Fonts Matter (en Inglés)"

Take a look at the experiences and associations typeface evokes. Fonts have different personalities that can create trust or mistrust, give you confidence, make things seem easier to do or make a product taste better. Understand the science behind how fonts influence what you read. They're hidden in plain sight, they trigger memories, associations and multi-sensory experiences in your imagination. You may not believe it, but fonts can change the meanings of words right before your very eyes, alter the taste of your food, evoke emotional responses and reveal their users' personalities. Graphic designer Sarah Hyndman specializes in exploring how fonts influence us as type consumers; Why Fonts Matter synthesizes Hyndman's 20 years of experience as graphic designer with her typographic research and the findings of experimental psychologists and neuroscientists.