Name: Winning the Advertising Game de Mafael; Stewart; Taylor; Raithel (en Inglés)
Price: 43.05 USD
Availability: InStock
Author: Raithel Sascha,Taylor Charles R.,Stewart David W.
ISBN: 9783031775055

portada Winning the Advertising Game de Mafael; Stewart; Taylor; Raithel (en Inglés)

Winning the Advertising Game de Mafael; Stewart; Taylor; Raithel (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Raithel Sascha,Taylor Charles R.,Stewart David W.

Idioma

Inglés

N° páginas

152

Encuadernación

Tapa Dura

ISBN13

9783031775055

Winning the Advertising Game de Mafael; Stewart; Taylor; Raithel (en Inglés)

Raithel Sascha,Taylor Charles R.,Stewart David W. (Autor) · Springer · Tapa Dura

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Reseña del libro "Winning the Advertising Game de Mafael; Stewart; Taylor; Raithel (en Inglés)"

Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. This book provides actionable research findings and tools to transform your advertising approach, ensuring your ads stand out and resonate with audiences. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide. This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns. It's also a valuable resource for marketing and advertising educators who want to illustrate fundamental principles with real-world examples.