Name: Working on Health Communication (en Inglés)
SKU: 4419057
Price: 70.87 USD
Availability: InStock
Author: Corcoran, Nova
ISBN: 9781847879233

portada Working on Health Communication (en Inglés)

Working on Health Communication (en Inglés)

Formato

Libro Físico

Autor

Nova Corcoran

Editorial

Sage Publications Ltd

Año

2010

Idioma

Inglés

N° páginas

200

Encuadernación

Tapa Blanda

Dimensiones

24x17x1.1 cm

Peso

0.35 kg.

ISBN13

9781847879233

Categorías

Sistemas y servicios de salud
Medicina popular y salud

Working on Health Communication (en Inglés)

Nova Corcoran (Autor) · Sage Publications Ltd · Tapa Blanda

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Reseña del libro "Working on Health Communication (en Inglés)"

Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice. Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.