Name: A Practical Guide to Event Promotion (en Inglés)
SKU: 49567797
Price: 283.06 USD
Availability: InStock
Author: Jackson, Nigel ; Angliss, Katie
ISBN: 9781138915336

portada A Practical Guide to Event Promotion (en Inglés)

A Practical Guide to Event Promotion (en Inglés)

Formato

Libro Físico

Autor

Nigel Jackson

Katie Angliss

Editorial

Routledge

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Dura

ISBN13

9781138915336

Categorías

Estudios culturales: costumbres y tradiciones
Industrias de la hostelería, el deporte, el ocio y el turismo

A Practical Guide to Event Promotion (en Inglés)

Nigel Jackson (Autor) · Katie Angliss (Autor) · Routledge · Tapa Dura

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Reseña del libro "A Practical Guide to Event Promotion (en Inglés)"

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.