Name: Ad Nauseam: How Advertising and Public Relations Changed Everything (en Inglés)
SKU: 52651988
Price: 20.90 USD
Availability: InStock
Author: Jeff Koob

portada Ad Nauseam: How Advertising and Public Relations Changed Everything (en Inglés)

Ad Nauseam: How Advertising and Public Relations Changed Everything (en Inglés)

Formato

Libro Físico

Editorial

Iuniverse

Autor

Jeff Koob

Año

2015

Idioma

Inglés

N° páginas

196

Encuadernación

Tapa Blanda

ISBN13

9781491758915

Categorías

Investigación social y estadística

Ad Nauseam: How Advertising and Public Relations Changed Everything (en Inglés)

Jeff Koob (Autor) · Iuniverse · Tapa Blanda

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Reseña del libro "Ad Nauseam: How Advertising and Public Relations Changed Everything (en Inglés)"

The goal of information is to inform, while the goal of propaganda is to influence or persuade. It is not the intent to persuade that makes something propaganda, but the use of deceptive and manipulative techniques. Some advertising and public relations campaigns employ propaganda techniques and other psychotechnologies of influence. Jeff Koob, a psychologist, provides examples of advertisers using propaganda and other “invisible” means of persuasion. He explores the history of advertising and public relations, and focuses on how: • advertisers employ deceptive and manipulative techniques • media campaigns have become a tool of corporate social engineering • propaganda works across the spectrum of media, from print to the Internet Ad Nauseam reveals how the propaganda industry affects almost every aspect of our lives. Equip yourself with the knowledge you need to recognize the techniques of propaganda, and discover the antidote to the infotoxins in our mental environment.