Name: Advertising in Developing and Emerging Countries (en Inglés)
SKU: 63065989
Price: 54.49 USD
Availability: InStock
Author: Alozie Emmanuel C.
ISBN: 9781032921365

portada Advertising in Developing and Emerging Countries (en Inglés)

Advertising in Developing and Emerging Countries (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Alozie Emmanuel C.

Idioma

Inglés

N° páginas

346

Encuadernación

Tapa Blanda

ISBN13

9781032921365

N° edición

Advertising in Developing and Emerging Countries (en Inglés)

Alozie Emmanuel C. (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Advertising in Developing and Emerging Countries (en Inglés)"

This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.