Name: An India of Conspicuous Consumption (en Inglés)
SKU: 57906654
Price: 64.73 USD
Availability: InStock
Author: Sarathy, P. S.
ISBN: 9786203409802

portada An India of Conspicuous Consumption (en Inglés)

An India of Conspicuous Consumption (en Inglés)

Formato

Libro Físico

Autor

P. S. Sarathy

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

148

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.9 cm

Peso

0.23 kg.

ISBN13

9786203409802

Categorías

Gestión y técnicas de gestión

An India of Conspicuous Consumption (en Inglés)

P. S. Sarathy (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "An India of Conspicuous Consumption (en Inglés)"

The word coined conspicuous consumption has changed its meaning and its consumption value with the evolution of modern societies. In earlier days, conspicuous consumption meant ostentation of wealth, and this was a topic of discussion among wealthier people. But in today's world, not only the wealthier but also the low-income consumers use product symbolism for their social interaction. Thus, the components of conspicuous consumption vary today. With an increase in equality, "low-status" consumers get an opportunity to rise above to attain a higher social ranking. This process, in turn, entails possession of conspicuous goods to outrun the social rivals. Thus, it becomes important to research the low-income consumers' community in conspicuous consumption. The structure of the book is presented in mainly six chapters as Theoretical Understanding, Variables and its measurement. Research methodology, Data analysis & Interpretations, Finding the Variables and final chapter is Priorities and ranking order of Variables. The Conclusions. Findings, Recommendation, Limitations and Future research is mentioned in end of this book.