Name: Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior (en Inglés)
SKU: 60333702
Price: 252.97 USD
Availability: InStock
Author: Chkoniya, Valentina ; Madsen, Ana Oliveira ; Bukhrashvili, Paata
ISBN: 9781799831150

portada Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior (en Inglés)

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior (en Inglés)

Formato

Libro Físico

Editorial

Business Science Reference

Autor

Chkoniya, Valentina ; Madsen, Ana Oliveira ; Bukhrashvili, Paata

Idioma

Inglés

N° páginas

584

Encuadernación

Tapa Dura

Dimensiones

27.9x21.6x3.2 cm

Peso

1.62 kg.

ISBN13

9781799831150

Categorías

Antropología social y cultural, etnografía
Economía del desarrollo y economías emergentes
Ventas y marketing
Sostenibilidad

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior (en Inglés)

Chkoniya, Valentina ; Madsen, Ana Oliveira ; Bukhrashvili, Paata (Autor) · Business Science Reference · Tapa Dura

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Reseña del libro "Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior (en Inglés)"

Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.