portada audience studies: a japanese perspective (en Inglés)

audience studies: a japanese perspective (en Inglés)

Formato

Libro Físico

Autor

Toshie Takahashi

Editorial

Routledge

Año

2011

Idioma

Inglés

N° páginas

252

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.3 cm

Peso

0.34 kg.

ISBN

0415896584

ISBN13

9780415896580

Categorías

Estudios sobre medios

audience studies: a japanese perspective (en Inglés)

Toshie Takahashi (Autor) · Routledge · Tapa Blanda

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Reseña del libro "audience studies: a japanese perspective (en Inglés)"

This book theorizes the role of media and ICT in today's media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion. Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a non-Western case study of some of the world's most advanced ICT users. Integrating non-Western and Western traditions in the social sciences, the book presents a productive new framework for understanding the complex, diverse, and dynamic nature of media audiences in the context of globalization and social change brought on by new media and information technologies. A significant contribution to the 'internationalisation' of media studies movement now underway, the book will demonstrate (1) the multiple dimensions of audience engagement; (2) the transformation of the notion of uchi (Japanese social groups) in a media-rich environment; and (3) the role of media and ICT in the process of self-creation. The study considers the future of a Japanese society caught in the currents of globalization and contemporary debates of universalism and cultural specificity, while at the same time offering a view of globalization from a Japanese perspective.