Name: Beyond the Consumption Bubble (Routledge Interpretive Marketing Research) (en Inglés)
SKU: 56074010
Price: 84.27 USD
Availability: InStock
Author: Ekstrom Karin And Kay Glans (Eds)

portada Beyond the Consumption Bubble (Routledge Interpretive Marketing Research) (en Inglés)

Beyond the Consumption Bubble (Routledge Interpretive Marketing Research) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Ekstrom Karin And Kay Glans (Eds)

Idioma

Inglés

N° páginas

274

Encuadernación

Tapa Blanda

ISBN13

9780415653657

N° edición

Beyond the Consumption Bubble (Routledge Interpretive Marketing Research) (en Inglés)

Ekstrom Karin And Kay Glans (Eds) (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Beyond the Consumption Bubble (Routledge Interpretive Marketing Research) (en Inglés)"

Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether this is ecologically sustainable. In the field of consumption research there is need for analytical rigor based on theory and empirical evidence as well as discussions that will inspire readers to ask important questions regarding future development. The contributors to this innovative volume are scholars and experts in the field of consumption representing a variety of disciplines such as anthropology, economics, history, marketing, political science, and sociology. This book not only provides readers with a nuanced picture of consumption, but intends to enrich and sharpen the general debate about society today.