Compartir
Big City Public Relations (en Inglés)
Zack Germroth Apr
(Autor)
·
Outskirts Press
· Tapa Dura
Big City Public Relations (en Inglés) - Germroth Apr, Zack
$ 50.61
$ 77.86
Ahorras: $ 27.25
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Martes 09 de Julio y el
Martes 23 de Julio.
Lo recibirás en cualquier lugar de Ecuador entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Big City Public Relations (en Inglés)"
Big City Public Relations: Real PR Experiences + Lessons LearnedThrough 30-plus episodes, author Zack Germroth covers PR strategies, media relations and crisis communication. Each experience ends with "Lessons Learned."Big City Public Relations replays the largest implosion in the western hemisphere attracting 50,000 onlookers and national media, to a collapsing TV infrastructure, the closing of the Preakness, and a "most wanted" suspect pursuit by 100 police officers. The author served Baltimore's dual housing agencies with some 2,000 employees. The 10 most troubling landlords and demolishing 10,000 row homes were also topics for the thousands of media stories he handled. While wearing the Public Relations Director's hat, he also served as the Public Information Officer (PIO) for "Housing's" 35-officer police force.Chapters 1 through 4 set the scene, and chapters 5 through 32 each replay in detail a PR/media-heavy episode: some were picture-perfect; others needed extensive hands-on mitigation. Three contributing PIOs from Fire, Police, and Public Works detail one of their agencies' national-news-making episodes. If you're a PR practitioner, student or teacher; city employee or resident; someone who may occasionally respond to the media, or just curious about PR in a big city, you may enjoy this Big City Public Relations tour covering 14 years.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Dura.
✓ Producto agregado correctamente al carro, Ir a Pagar.