Name: Brand Journalism (en Inglés)
SKU: 56075630
Price: 229.88 USD
Availability: InStock
Author: Andy Bull

Formato

Libro Físico

Editorial

Routledge

Autor

Andy Bull

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Dura

ISBN13

9780415638098

N° edición

Brand Journalism (en Inglés)

Andy Bull (Autor) · Routledge · Tapa Dura

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Reseña del libro "Brand Journalism (en Inglés)"

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: - Establishing the audience your brand wants to engage with - Identifying your organisation's business goals - Developing a brand journalism strategy to help deliver those business goals - Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.