Name: Brandpsycho: Four essays on debranding (en Inglés)
Price: 24.82 USD
Availability: InStock
Author: Lusensky, Max Jakob
ISBN: 9781515062646

portada Brandpsycho: Four essays on debranding (en Inglés)

Formato

Libro Físico

Autor

Max Jakob Lusensky

Editorial

Createspace Independent Publishing Platform

Idioma

Inglés

N° páginas

114

Encuadernación

Tapa Blanda

Dimensiones

20.3 x 13.3 x 0.7 cm

Peso

0.14 kg.

ISBN13

9781515062646

Categorías

Psicología social y colectiva
Marketing

Brandpsycho: Four essays on debranding (en Inglés)

Max Jakob Lusensky (Autor) · Createspace Independent Publishing Platform · Tapa Blanda

Libro Físico

$ 24.82

$ 38.18

Ahorras: $ 13.36

35% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 31 de Mayo y el Viernes 14 de Junio.

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Reseña del libro "Brandpsycho: Four essays on debranding (en Inglés)"

Is contemporary consumer society fostering a 'branded' culture at risk of psychosis? Is our imagination being slowly colonized by the plethora of off-the-shelf fantasies promoted by mass and social media? How can we build resilience in the face of this seduction and avoid turning into personal brands ourselves? These are some of the questions author, Jungian psychoanalys, and former brand director Max Jakob Lusensky explores in this collection of essays. Lusensky playfully de: brands consumer icons Apple and Starbucks while advocating for the withdrawal of psychic projections from brands' shiny surfaces. Lusensky's work updates and extends Jung's basic insight that many things in contemporary life of which we might be ambivalent draw on the deepest and most authentic collective psychological dynamics. What Jung did when he understood the spiritual and soulful aspects of being involved with alcohol, Lusensky does in connection with our involvement with the big brand names and products of our time. Crucially, he writes from inside the problematic, as a former creator and user of these God-given modern phenomena. He is not disengaged or supercilious and this gives a personal embodiment to the ingenious argument of what is a very unusual - in the best sense - piece of work. Andrew Samuels, Professor of Analytical Psychology, University of Essex