Name: Business Storytelling For Dummies (en Inglés)
SKU: 36398815
Price: 30.81 USD
Availability: InStock
Author: Dietz, Karen ; Silverman, Lori L.
ISBN: 9781118661215

portada Business Storytelling For Dummies (en Inglés)

Business Storytelling For Dummies (en Inglés)

Formato

Libro Físico

Autor

Karen Dietz

Lori L. Silverman

Editorial

For Dummies

Idioma

Inglés

N° páginas

384

Encuadernación

Tapa Blanda

Dimensiones

23.5x18.6x2.1 cm

Peso

0.56 kg.

ISBN

1118661214

ISBN13

9781118661215

Categorías

Comunicación y presentación empresarial
Pequeñas empresas y trabajadores autónomos

Business Storytelling For Dummies (en Inglés)

Karen Dietz (Autor) · Lori L. Silverman (Autor) · For Dummies · Tapa Blanda

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Reseña del libro "Business Storytelling For Dummies (en Inglés)"

Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there's a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.