Name: Cases in Public Relations Management (en Inglés)
SKU: 64203256
Price: 193.61 USD
Availability: InStock
Author: Patricia Swann

portada Cases in Public Relations Management (en Inglés)

Cases in Public Relations Management (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Patricia Swann

Idioma

Inglés

N° páginas

478

Encuadernación

Tapa Dura

ISBN13

9781032157528

N° edición

Cases in Public Relations Management (en Inglés)

Patricia Swann (Autor) · Routledge · Tapa Dura

Libro Nuevo Importado

Envío: 22 a 29 días háb.

$ 352.01$ 193.61

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 26 unidades

$ 193.61

Llega entre el 25 Sep y el 08 Oct a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Cases in Public Relations Management (en Inglés)"

This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.Showcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. It features questions for discussion and prompts to "dig deeper" into the cases at hand. New to the fourth edition: Fifteen new cases, including Anheuser-Busch InBev, Dove, Juul, FTX, Norfolk Southern, Barbie, and Nike Emphasis on social media, sustainability, ethics, and social responsibility for communication management today End-of-chapter activities that reinforce concepts Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.The fourth edition features fully updated online resources: student case guides with case supplements, instructor case guides with sample answers to end of case questions in the text, and PowerPoint lecture slides. Please visit www.routledge.com/9781032163642.